The Project

This study was part of a 2-days design challenge. Zeitcaster is an online platform that connects people to the events and communities surrounding them. Their main focus is in The Berkshires area. They also have branched out to listing live online events since Covid-19.

Zeitcaster was in need of a redesign for the header of the main product page to give users a better understanding of the context of the data they are looking at. The desired solution had to work on desktop and mobile.

The Approach

We followed the double diamond design process for this challenge.

The Research Process

I was tasked with facilitating research and collecting qualitative and quantitative data to help guide and inform my team's design decisions. I developed the following process to collect and compile data for my team:

Survey & Interviews

We conducted 3 user interviews and a survey with 10 questions using Google Forms during a 9 hour window. We received 13 completed submissions. The top 3 key insights from survey findings were: 

Discoveries & Solutions

• Based on discoveries from our survey and interviews, our team recommended engaging people to stay in the event page by adding a community chat that users can interact with each other and answer each others questions to add more value to website. Added a Q&A section in event page so users that have any questions about events can use this website to ask the venue about their questions. 

• Added an onboarding to main product page to help users understand how to use website features.

• Encourage people to register with a pop up window. 

• Added a search box, filters section, and category buttons to main product page to make user experience faster and easier when searching for relevant events. 

Site ‘as is’ before redesign concept

Site with redesign solutions

What’s Next

Based on the results of our research findings, we've determined that it will be most beneficial to redesign not just the header of Zeitcaster main product page, but rather the entire main product page to create a better user experience when searching for local and virtual live events. 

The next step we recommend are...
We would like to develop better and more user friendly interfaces by creating more user flows, wireframes, and most importantly—more usability testing.